A DSLR Camera for Your Business
From the Sony a6300 to the Nikon 5500, there are several unbelievable options available for you as a small business owner to purchase a “prosumer” level camera. For between $600 and $1,200 (and perhaps another $1,000 on a lens or two), you can own some very high-quality firepower that you can use to take high-res pictures of your products, your fans, your store, and so on. Telling your story in beautiful images and video (yes, these cameras take movie-quality 24-frames-per-second videos) will quickly and easily separate you from the rest of your competition. Small businesses typically don’t own their own high-quality digital cameras, so when it comes to your website, social media properties, brochures, and more . . . you’ll quickly stand out.
Is It Difficult to Use a DSLR Camera?
No! Not at all–photography itself can take a lifetime to master (or longer), but to use a camera like the Sony a6000 or a6300 is so very simple. With auto-stabilization, auto-focus, “intelligent auto” settings, a great selection of “how-to” videos on YouTube, and out-of-the-box functionality, you’ll be taking pictures you never thought possible in just a few days. Should you read a few books on how to take great pictures? It helps, for sure, but you can also use YouTube and Audible to get the basics down. Should you go out and shoot tons of pictures with your new camera? Yes, absolutely.
The Difference with a DSLR is Profound
Many of the images you find here on our website were shot by us using our in-office a6000. It’s responsible for some great images, we’re so glad to have it on hand for our clients to use, and it’s the perfect size to travel to on-location events. It’s affordable enough that if it breaks we won’t go into a deep depression, but it’s high-quality enough that it borders on the edge of professional.
Here are some images we’ve taken ourselves with our office a6000 (we paid just around $650 for a refurbished one and another $800 on lenses) for our clients:
Again, we cannot stress how advantageous it can be to tell your company’s story in bold, powerful images and video. You’ll thank us 1,000 times over when you see how easy it can be and just how many uses your camera has. From social media updates to product photography, having the ability to create your own images or even supply your marketing team with high-quality images is probably the first thing you should do after you have your marketing foundation in place (website, social media, local advertising, local SEO, etc.).
If you are even remotely considering the purchase of a digital SLR camera, by all means go for it. Your business will thank you. There are times you’ll want a professional photographer, but for all your Facebook updates, blogging, and travels, there is nothing like having your own weaponry with you everywhere you go.