Social Media Tells Our Story
In social media marketing, what’s worse than no online presence in social media? If you guess “a bad social media property,” you’re right. Social media is our online hangout. It’s the stoop in the back alley where we gathered as kids, it’s the water cooler of the office, and it’s the one of the best ways to start conversations, share stories, and communicate who you are to your fans, followers, and customers. It can be frustrating when there is a company that doesn’t have a social media profile, but it’s downright alienating when you find a company’s social media profile and it hasn’t been updated since 2013. This doesn’t say we’re behind the times, this situation says we’re with the times, but we don’t care that much.
In fact, when people researching your brand or company come across an social media property in need of love, their first thought is typically “why did they stop caring?” That’s a tough question to have someone interested in your company ask themselves. If you are the only pizza delivery place in town, maybe this won’t affect your business that much. If you’re anyone else, in today’s world of websites and social media properties, someone else is ready to step right in that looks very much like they care about their business. Their website is engaging. Their social media properties are alive and active. They have a shot at more customers than a company who has stopped being active on social media.
Social Media Involvement from a Business Perspective
So what to do if you happen to have outdated social media properties?
- Recommit to actively updating your social media and engage your followers. People will quickly forgive even years of inactivity and welcome you back.
- Decide that you’re not going to be able to update your social media (time challenges, perhaps), and remove those social properties from the Internet.
- Hire a firm to take care of your social media activity for you. The Dines Group does both social media posting/ghostwriting and full-fledged account management for social media profiles, and we’ll be glad to take some of the work of your hands and put it into our team of content strategy experts who will not only bring life to your social media properties, but draw on their years of experience to create a compelling social media world for your business.
We’re glad to help people and companies with all their social media challenges. If you’re interested in how to make your social media more active and alive, call or email us for a consultation or to engage our agency to manage your social media for you. Customers, fans, and followers are always watching, remembering what you do in the world. Let us help you make sure you send the right messages at the right time to the right people.