Macaccino

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Description

THE CHALLENGE:

Take a new-to-market product, create a brand, and deliver that brand to the world. 

THE SOLUTION:

We worked with the SOL Natural Foods team to develop a cohesive brand that told their story, an eCommerce website, social media properties and programs, an Amazon storefront, trade show marketing, affiliate marketing, sponsorships, partnerships, celebrity outreach, and so much more. In its short lifespan, Macaccino has been a #1 New Category Product on Amazon, found placement in hundreds of top grocery and natural markets across the US, and is growing in all kinds of wonderful directions.